Creating a detailed UK market strategy is a vital component for any brand considering entering the UK market.
We conduct pre launch market research for any brand entering the market. This covers competitors, current trends, routes to market, trade and retail pricing, promotion, packaging, production, merchandising and regulatory.
The best strategy is different for each brand and can depend on a variety of factors including price (premium or budget), size and status of the market (niche, mass, and growth rate).
It’s also important to consider which customers to approach. For example, for a premium niche product it may be better to establish the brand in smaller often independent retailers first. This can allow sometimes limited resources to be focused on building brand awareness in one area so that a successful track record can be developed that can be used to demonstrate performance to larger retailers at the appropriate time.
We can advise on the most suitable go to market strategy for your brand so why not contact us to discuss how we can help.