We used The Sales & Marketing Partnership’s FMCG sales and distribution services to multiple retailers to help us with…

The Sales & Marketing Partnership Ltd Logo

UK Market Entry

..helped set up a UK company and infrastructure to enable development of a multi million pound business with key multiple retailers in just 3 years…

Business Growth

..devised and implemented an innovative strategy to expand the business from its core in Health and Gym outlets in to some of the UK’s major retailers

New Product Launch

..achieved distribution with some of the UK’s leading multiple retailers including Waitrose and Tesco and provided valuable additional sales resource…

Additional Resource

..provided experienced additional interim sales management resource enabling business continuity during implementation of a major project…

What We Do……..

We are a specialist FMCG sales and distribution services organisation. Our wide range of tailored solutions are designed for brands planning their UK market entry or who need help developing their existing business.

Food, Non-Food and Health & Beauty

We work with new and existing food, non-food and health & beauty fast moving consumer goods businesses from the UK and around the world to build a profitable, sustainable business with the UK’s leading multiple and independent grocery, pharmacy, drug and health food retailers.

Because we have been working with some of the UK’s leading multiple and independent retailers, sales brokers and distributors for over 35 years we will be able to advise on the best approach for your brand.

The Right Strategy

It’s important to have the right sales, marketing & distribution strategy so we work closely with each client to create the most appropriate, cost effective go to market plan.

Using a selection of our broad range of services we create a plan tailored to each client’s needs and requirements. This approach provides a framework enabling us to maximise sales and distribution to UK multiple retailers.

See our sales and distribution case studies page for examples of the work we have done.

Route to Market

Identifying and implementing the right brand and distribution strategy is a key component of success. This includes considering which channels are right for your brand and the role each plays in its long-term development.

For some brands the right strategy is to focus on one channel, for others a broader approach is more appropriate.

We provide a number of sales & marketing services to help with this process including but not limited to initial market assessment including regulatory, pricing, packaging and routes to market.

Marketing Support

We can provide a wide range of brand and marketing support services starting with our Market Entry Assessment which will highlight areas where additional research may be needed.

This might be to provide a sufficiently detailed understanding of who the buyers for your product will be and check that planned positioning and messaging is appropriate. This will all feed into the Go To Market Strategy outlining how the product should be promoted and sold.

Post launch our full range of Digital Marketing Services provide the most cost-effective way to create brand awareness, engage with consumers and support all sales and distribution activities. This includes web design, hosting, social media advertising and management, digital advertising, content, business listings, reviews and much more.

Free Consulation

See our services page for more detail or contact us to arrange a free consultation to discuss your sales, distribution and digital marketing requirements in more detail.

Some of The Retailers We Work With……..

Tesco logo
Boots Sales & Distribution Partners
Sainsburys logo
Superdrug Sales & Distribution Partners
Waitrose & Partners Sales & Distribution Partners
ASDA logo
Morrisons logo
Ocado logo
Holland & Barrett Sales & Distribution Partners
Co op Sales & Distribution Partners
E H Booths logo
John Lewis & Partners Sales & Distribution Partners
Lloyds Pharmacy logo
Well Pharmacy Sales & Distribution Partners
Lakeland Sales & Distribution Partners
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