We were appointed to take the brand from its base in Gyms & Health Clubs and to build business with multiple retailers across the Grocery & Pharmacy channels.
Ultralife was a small UK based business founded in 2003 to manufacturer and distribute a comprehensive range of specialist health and sports nutrition supplements.
The founders recognised the need for a range of high quality lifestyle supplements with well researched formulations using all natural food form active ingredients to help combat the day to day nutritional deficits resulting from years of intensive farming.
After reviewing the market we recommended an appropriate strategy which included changing the packaging format from large tubs to sachets in boxes for convenience & price position.
A marketing plan was created including consumer advertising and promotion, key drivers for multiple retailers considering the introduction of new lines.
New business was gained with a number of retailers including Tesco, Waitrose, Superdrug and Lloyds Pharmacies resulting in £multi million retail sales.